The Lighting Quotient (LiQ), a U.S.-based lighting producer with a rising portfolio of efficiency and architectural lighting manufacturers, introduced at this time the unification of Elliptipar and Electrix as a single model, with all merchandise shifting ahead beneath the Elliptipar identify.
This strategic alignment follows The Lighting Quotient’s current partnership with Vice Lighting, additional reinforcing the corporate’s dedication to centered progress, streamlined model structure, and an enhanced buyer expertise.
“Bringing Elliptipar and Electrix collectively permits us to simplify our providing whereas strengthening one clear, recognizable model,” mentioned Allison Schieffelin, CEO, The Lighting Quotient. “Prospects will proceed to obtain the identical trusted merchandise and engineering excellence, now offered via a extra cohesive and environment friendly model platform.”
The Lighting Quotient’s model portfolio contains Elliptipar, Tambient, Meyer, and Vice Lighting, every contributing distinct capabilities throughout efficiency, architectural, and design-driven lighting options. The consolidation of Elliptipar and Electrix is meant to cut back complexity for specifiers and companions whereas amplifying Elliptipar’s function as a core model throughout the LiQ ecosystem.
All current Electrix merchandise will stay obtainable, supported, and manufactured to the identical requirements, and might be transitioned seamlessly beneath the Elliptipar model.
With the addition of Vice Lighting’s worldwide design heritage via this partnership, together with continued funding in precision engineering and U.S. manufacturing, The Lighting Quotient is positioned to ship a broader, extra built-in lighting resolution portfolio to the market.
Because the model transition progresses, updates to product supplies and the LiQ web site might be rolled out within the coming weeks. Within the meantime, all merchandise might proceed to be specified and ordered via current channels. All current orders will stay unchanged and can proceed to be processed as scheduled.
About The Lighting Quotient
The Lighting Quotient is a U.S.-based lighting producer providing modern, high-performance lighting options via a portfolio of specialised manufacturers. With a give attention to high quality, reliability, and considerate design, LiQ serves lighting designers, specifiers, and companions throughout a variety of functions.
For extra data, go to www.thelightingquotient.com.
